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Marketing You!

The First Step to Landing Your Dream Job

In the past I've reviewed numerous resumes for open positions in companies I've worked for. I must admit usually I've found this review process long and boring; very few of the resumes have grabbed my attention. This does not mean that the applicants are not qualified.

Personal Branding: Is It Right For You?

I am often asked how an individual can brand themselves and if personal branding is as valuable as corporate branding. Personal branding can single an individual out as an expert in their field, but are there downfalls to personal branding vs. company branding?

7 Sure-Fire Ways to Build Your Referral Business

Growing a small business is tough work. The sales function is a time consuming task with a constant need to fill your "sales funnel" with fresh, qualified prospects on a regular basis. Finding the best qualified leads from your business does not come from a cold contact situation but from building a strong referral business.

Five No-Cost Marketing Tips

Are there ways to market your business that will not cost you a fortune? How can you get the word out without driving your company into a financial black hole? Truth is most marketing does take money, but there are some low-cost and no-cost options that you can put into action that will help you to get the word out about your products and service.

Is An Unusual Business Card Design Right for You?

So you cringe at the very thought of handing someone an ordinary "black-ink-on-white-card-stock" business card? Have you thought about the power of an unusual business card design?

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